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Ideas that get seen
Guides and results on AI video and image marketing for Kenyan businesses.
Retail & e-commerce
Black Friday, Kenyan style: a sale campaign you can plan in a week
Black Friday falls on 27 November this year. Here is a day-by-day plan for a Kenyan shop to build its sale campaign, from teaser to last-chance reminder.
19 Oct 2026 · Chrisphine Otieno
Retail & e-commerce
Chat, then checkout: building a WhatsApp-first shop that runs on video
In Kenya the 'Chat on WhatsApp' button often beats 'Add to cart'. Here is how to design a shop around that habit, from the first video to the M-Pesa payment.
19 Oct 2026 · Chrisphine Otieno
Retail & e-commerce
After Copia: what Kenya's e-commerce failures teach about selling online
A High Court winding-up order in September closed the book on Copia Kenya. The lessons for every shop that sells online are cheaper than the ones its investors paid for.
19 Oct 2026 · Chrisphine Otieno
Retail & e-commerce
The duka goes digital: selling from the corner shop with 15-second videos
Kenya's neighbourhood shops already sell on WhatsApp. A short, honest video of the shelf can turn a status update into a queue at the counter.
19 Oct 2026 · Chrisphine Otieno