Blog
Ideas that get seen
Guides and results on AI video and image marketing for Kenyan businesses.
Marketing strategy
Measuring what matters: from views to WhatsApp leads to M-Pesa payments
A video with ten thousand views and no sales is not a success. Here is a simple way for small businesses to measure the path from view to conversation to payment.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
Sheng, slang and switching codes: writing copy that sounds like your customer
Kenyans rarely speak one language at a time. Ad copy that switches codes the way customers do feels like a conversation, if it is done with care.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
A/B testing on a small budget: make three versions, keep one
Big brands test their ads before spending. AI video means small businesses can do the same: make several versions, see which one brings customers, and drop the rest.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
Your Google Business Profile comes before your feed
When someone searches 'salon near me' or 'hardware Kitengela', a Google Business Profile often decides who gets the call. Many Kenyan businesses have not claimed theirs.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
Vertical, square, wide: choosing the right shape for each platform
The same ad can look great on TikTok and terrible on Facebook if the shape is wrong. Here is a simple guide to video and image shapes for each platform.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
Hook, proof, offer: a three-beat structure for 15-second ads
Most short ads fail in the first second or never ask for anything. A simple three-beat structure fixes both, and works for almost any product.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
Micro-creators beat celebrities: Kenya's influencer shift
Kenyan brands are moving budgets from celebrity endorsements to smaller creators with loyal, local audiences. Here is how to work with them well.
19 Oct 2026 · Chrisphine Otieno
Marketing strategy
TikTok Shop still is not in Kenya. Sell anyway.
TikTok's in-app shop is not open to Kenyan sellers and its creator payouts do not reach Sub-Saharan Africa. Kenyan businesses are selling through TikTok regardless. Here is how.
19 Oct 2026 · Chrisphine Otieno