Blog
Ideas that get seen
Guides and results on AI video and image marketing for Kenyan businesses.
Responsible AI
Truth in advertising when anything can be generated
AI can make any product look perfect and any promise look proven. The old rules of honest advertising matter more now, not less.
19 Oct 2026 · Chrisphine Otieno
Responsible AI
Bias in the frame: making sure AI shows Africans as they are
AI models learned from images that often showed Africa through a narrow lens. Without care, they repeat it: poverty, safari, sameness. Brands can insist on better.
19 Oct 2026 · Chrisphine Otieno
Responsible AI
Children in ads: the extra care AI demands
Schools, baby brands, clinics and family businesses often show children in their marketing. AI makes that easier, and makes the responsibility heavier.
19 Oct 2026 · Chrisphine Otieno
Responsible AI
Labelling AI content: when to say an ad was made with AI
Not every AI-assisted image needs a warning label. But some do, and audiences, platforms and regulators increasingly expect brands to know the difference.
19 Oct 2026 · Chrisphine Otieno
Responsible AI
Consent first: using real faces and voices in AI ads
AI can put anyone's face or voice into an ad in minutes. That power makes consent the most important rule in modern advertising, for brands of every size.
19 Oct 2026 · Chrisphine Otieno
Responsible AI
Election season and AI: a code of conduct for Kenyan brands before 2027
The IEBC has named AI misuse among the threats to the 2027 election. Brands, agencies and creators using AI should set their own rules now, before the campaign heats up.
19 Oct 2026 · Chrisphine Otieno