Clean cooking: marketing LPG, e-cooking and efficient stoves

Across Africa, cooking is still one of the biggest energy uses in the home, and for many households it still means charcoal or firewood. The smoke harms health, especially for women and children, and the trees cost the environment. Cleaner options have spread: LPG cylinders in towns, efficient cookstoves, electric pressure cookers and induction plates where power is reliable.

Yet the switch is slow. Cooking is personal. People worry about cost, safety and whether food will taste the same. A family will not change how it makes ugali on the strength of an advert. It changes when someone it trusts shows that the new way works.

What households want to know

• Cost: How much per day or month compared with charcoal? What does the stove or cylinder cost upfront?
• Safety: Is gas safe? What if there is a leak? Is electric cooking safe for children?
• Taste: Will the githeri, chapati and nyama taste right?
• Convenience: Where do I refill? How fast does it cook?
• Payment: Can I pay in instalments?

Show cooking, not appliances

The most persuasive clean-cooking content shows real meals being made: a mother cooking a family dinner on an electric pressure cooker in half the time, a mama mboga frying mandazi on LPG at dawn, a school kitchen using efficient stoves. Show the food, the family and the clean kitchen.

With Tari Studio, describe the scene, attach photos of your actual products, and the Studio makes a short video from them, with the credit cost on a quote first. The AK1 model suits this: real homes, real kitchens, natural light. How attachments work.

Cost comparisons, honestly

Comparisons are powerful and easy to distort. Use realistic local prices, say which kind of household they apply to, and update them when charcoal, gas or electricity prices change.

Safety deserves its own videos

Safety fears stop many households from switching to gas. Short videos on how to check for leaks, how to store a cylinder, how to buy from genuine refill points and what to do in an emergency both protect customers and remove the fear. Have a safety expert check every step. A script made with /script in the Studio is a draft; the safety facts are your responsibility. Scripts with /script.

Speak the household's language

Under Look and feel on the quote, set the language to Kiswahili, English as Kenyans speak it or the mix. For francophone markets, French is available. Cooking is a family conversation; speak the language it is held in.

Women as decision-makers

In many households, the person who cooks decides what to cook with. Talk to them directly, with respect for their expertise.

Make the next step easy

End each clip with where to buy, refill or try a demonstration. Tracked WhatsApp links show which video brought each enquiry. WhatsApp and leads.

Make your first cooking video.