The landlord's channel: filling vacant units with short video

In Nairobi's rental belt, from Kasarani and Ruaka to Rongai and Kitengela, the classic way to find a tenant is still a hand-painted sign at the gate and a phone number on a bedsheet. It works, slowly, for whoever happens to walk past.

Meanwhile, most house-hunters start on their phones. They search Facebook groups, TikTok and WhatsApp before they spend a Saturday walking between buildings. A landlord who shows up there, clearly, gets the call first.

What tenants want to see

House-hunters are tired of arriving at a "spacious two-bedroom" to find a dark box. A short video should show:

• The approach: the road, the gate, security
• Each room, with a sense of size, light and finish
• Water and power: the tank, the meter, the pressure in the shower if it is good
• Parking and the compound
• Rent, deposit and the number to call

That is the whole decision. Show it honestly, and the people who call are the people likely to sign.

Turning your photos into a walk-through

Many landlords have photos of each unit but no time to shoot video. With Tari Studio, attach the photos, describe the unit in a sentence, and the Studio makes a short video from them. A quote shows the length, shape and credits before anything is made. How attachments work.

Pick AK1, the documentary-style model, for a realistic look: natural light, real rooms. Do not make the unit look bigger or brighter than it is. A tenant who feels misled on viewing day will not sign, and will tell others.

Words on screen

Put the rent, deposit and location on screen in large text, and in the language your tenants use: English as Kenyans speak it, Kiswahili, or the mix. Prices and phone numbers stay exactly as you typed them. Check every digit before posting.

Utilities sell units

Tenants increasingly ask about water and electricity before rent. Separate prepaid meters, a borehole or a reliable water supply are selling points; show them. Shared meters are a common source of disputes, and buildings with individual meters often say so in their ads. Explaining meters and utilities with video.

Where to post

• WhatsApp Status, for tenants and agents who have your number
• Facebook groups for the estate or area
• TikTok, where house tours are a popular format among younger renters

When you publish from the Studio to Facebook, Instagram or TikTok, add a tracked WhatsApp link so each enquiry is tagged with the post that brought it. Tracked links.

For property managers with many units

If you manage dozens of buildings, set up each as a product with its photos and details, and use Autopilot to prepare a weekly "units available" post that waits for your approval. Autopilot.

Make your first walk-through video.